Archive for December, 2007

Google’s Search Traffic % Grows

Posted on December 31, 2007.

Google’s share of search has grown from 61.8 % in March 2006 to 65.1% in November 2007. Those are the numbers from Hitwise, as reported in today’s New York Times. That makes Google’s share three times as large as Yahoo’s and nine times Microsoft’s.Bottom line: for search, Google is where it’s at.

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VCs Fund in Smaller Chunks

Posted on December 29, 2007.

The link: VC’s New Math: does Less = More?
The bottom line: startups often need hundreds of thousands of dollars, not millions. So smaller VCs are funding more tech startups in smaller chunks. They also have less control over the company, maybe only at 5-10% stake. Some VCs make loans [...]

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Blogging for Business

Posted on December 29, 2007.

The Link: Blogging as a Low-Cost, High Return Marketing Tool
Types of businesses it works best for: consultants, industries with a steep learning curve (i.e. wine), products/services associated with lifestyle (camping gear, pet products), or social missions (donating percentage of revenues to charity.) But it’s expected in the technology sector. NOT [...]

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Revenues from Engaging Apps

Posted on December 27, 2007.

 There’s gold in them there Facebook apps. And a class at Stanford is learning to mine it.
According to a recent WSJ article, students in “Creating Engaging Web Applications Using Metrics and Learning on Facebook” are focusing on simple software programs for Facebook users that are catchy and viral, because those can bring in [...]

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Setting up a Business Profile on Facebook

Posted on December 25, 2007.

I took Christmas afternoon and set up both myself and SCORE Chicago on Facebook, to learn how businesses might use it for marketing their services. I learned that businesses used to be set up a groups, and now have specially formatted pages.
I located and joined some groups of entrepreneurs (Chicago Entrepreneurs and Arts Entrepreneurship [...]

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