Blogging for Business

The Link: Blogging as a Low-Cost, High Return Marketing Tool

Types of businesses it works best for: consultants, industries with a steep learning curve (i.e. wine), products/services associated with lifestyle (camping gear, pet products), or social missions (donating percentage of revenues to charity.) But it’s expected in the technology sector. NOT recommended for the majority of small businesses.

Blogging Strategies: to get you hired, behind the scenes look at the business, be identified as socially responsible, show your business model is different, share news with friends and influencers in the industry, become a source for publications looking for commentary, build brand awareness, raise your company profile. ” But “…people don’t want to read a commercial.”

Requirements: large time commitment and writing skills

Does it work?

• One consultant, blogging for two years, has 200-300 visits a day.
• If you run ads and have lots of traffic, you can make money. Article sites FreeMoneyFinance.com, which has 4,500 visits a day and ad revenues of $30,000 -$40,000 a year.