Starfish Marketing

“Make your website the belly of the beast” says Robert Scoble in the latest issue of Fast Company. Use a starfish approach to marketing it, with many leg radiating out to bring in the customers. Those legs are blogs, video, photos, text messaging, social networking, and tracking through alerts running on the internet and blogs.

We’re starting to do this at the nonprofit SCORE Chicago. I have this blog. Volunteers have videos running on YouTube, so potential members learn about the organization by hearing the experiences of several individuals. We’ve joined Facebook (our page here) and added our workshop as events. Several volunteers like me have joined the business networking site LinkedIn, a great place for business professionals to connect. We’re running Google alerts with our phone number and organization name. We’re using Google Reader to aggregate blog posts related to small business in Chicago to try to keep up with this fast-changing 2.0 world.

Talk to us. Help us learn what we’re missing.