Archive for March, 2008

Who is Really Using Facebook for Small Biz Marketing?

Posted on March 12, 2008.

Everybody talks about Facebook’s sales and marketing potential, but how do people use it to promote their small businesses? To find out, I posted a query on LinkedIn. My overall impression is: more selling through networking and widgets like IPromote, less selling through its Social Ads and classified listings.

Excluding people [...]

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“Facebook For Biz” Links

Posted on March 12, 2008.

I’m humbled to find so many good posts out there on Facebook for business. Here’s my latest roundup:
DoshDosh. Facebook Marketing: Articles and Resources. July 2007.
Web Strategy by Jeremiah. For Success, Facebook Marketing Requires Risk Tolerance (March 3, 200 and many other posts under his “Facebook Strategy” category.
Small Biz Trends. [...]

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Google Alerts: Your Bloodhounds on the Net

Posted on March 8, 2008.

I’m amazed at how few small businesses use Google Alerts to take a pulse on their corner of the outside world. What, never heard of Google Alerts? Don’t know that they are free? Don’t realize all that you can learn? Then listen up.
Google Alerts are “email updates of the latest relevant Google results (web, news, [...]

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LinkedIn Epiphany: Getting a Fast Answer To A Biz Question

Posted on March 2, 2008.

Linkedin amazed me this week. I’ve been a relatively inactive member of this professional networking website. I take my time linking to past business associates, friends, clients and SCORE Chicago counselors. (SCORE is a nonprofit where volunteers help people start and grow companies.)
So just as an afterthought on my last visit, I [...]

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