Archive for May, 2008

How To Start A Social Networking Website Part 5: Estimating Revenues for CPM Ads

Posted on May 16, 2008.

Once launched, how much might a niche social networking site earn from advertisers? The purpose of this post is to give those developing financial forecasts and business plans for niche social networks some basis for projecting revenues.
Since it takes lots of eyeballs to sell ads for flat fees, the prevalent advertising model for new [...]

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How to Start a Social Networking Website Part 4: The Value Proposition

Posted on May 11, 2008.

I whip up a social network for my own SCORE Chicago community using Ning, to practice what I am preaching. Now I find myself trying to sharply define and communicate its value to potential users and my organization.
The purposes of the SCORE Chicago Community site, which has not yet been approved by SCORE Chicago, [...]

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How to Start a Social Networking Website Part 3: Networking Software & Developer Contracts

Posted on May 10, 2008.

You can work with a developer to build a social network from scratch, or you can have a developer modify existing platforms, or you can start a simple network all by yourself.
Too often we SCORE Counselors see clients who are locked into inappropriate agreements with inexperienced developers. Clients were promised an inexpensive site, based [...]

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How to Start a Social Networking Website Part 2 - Business Models and Revenue Streams

Posted on May 5, 2008.

What are possible business models for social networking websites? How does the entrepreneur create revenue streams, or monetize the community? I’m no expert, but I’ve rounded up links to alternatives from pros and others. I’ve briefly listed the main revenue sources or summarized content of the links.
As a SCORE volunteer [...]

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