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	<title>Comments on: How to Start a Social Networking Website Part 4:  The Value Proposition</title>
	<atom:link href="http://scorechicago.wordpress.com/2008/05/11/how-to-start-a-social-networking-website-part-4-the-value-proposition/feed/" rel="self" type="application/rss+xml" />
	<link>http://scorechicago.wordpress.com/2008/05/11/how-to-start-a-social-networking-website-part-4-the-value-proposition/</link>
	<description>Figuring out social networking, blogs, RSS, email marketing, video for small biz</description>
	<pubDate>Wed, 09 Jul 2008 17:34:10 +0000</pubDate>
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		<title>By: Tom</title>
		<link>http://scorechicago.wordpress.com/2008/05/11/how-to-start-a-social-networking-website-part-4-the-value-proposition/#comment-125</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Tue, 13 May 2008 01:40:20 +0000</pubDate>
		<guid isPermaLink="false">http://scorechicago.wordpress.com/?p=128#comment-125</guid>
		<description>There's way too much going on this page. I focused right in on the "What can I do here" stuff. Got annoyed when I could not find the search feature you mentioned.

Then dropped down to the groups to see if I had anything in common with the companies already enrolled. It's a stretch, but at least there is a condo site and so I enrolled because of that and the fact that I know you.

You need or someone needs to crank start the forum discussion. 

Going back to the front page. I would have preferred a lot of white space and a few very simple words that would help ground me in. The best example is what I found on the Fast Company website at www.fastcompany.com. 

Then I needed to see some "real content" that showed me some benefits. For example, I under marketing or another topic. Is there something here that I can use and will benefit me.

Don't be disappointed though. I found this exercise extremely valuable. I stayed on the site about 5 minutes, but in reality, most visitors would have clicked off in less than 20 seconds like they do on my site if they don't get what they can do here or what can benefit them.

Small Biz people will probably put up pages but unless there is a person to person event to bring them together, I am not so sure how far it will go. Maybe it is too early to tell.</description>
		<content:encoded><![CDATA[<p>There&#8217;s way too much going on this page. I focused right in on the &#8220;What can I do here&#8221; stuff. Got annoyed when I could not find the search feature you mentioned.</p>
<p>Then dropped down to the groups to see if I had anything in common with the companies already enrolled. It&#8217;s a stretch, but at least there is a condo site and so I enrolled because of that and the fact that I know you.</p>
<p>You need or someone needs to crank start the forum discussion. </p>
<p>Going back to the front page. I would have preferred a lot of white space and a few very simple words that would help ground me in. The best example is what I found on the Fast Company website at <a href="http://www.fastcompany.com" rel="nofollow">http://www.fastcompany.com</a>. </p>
<p>Then I needed to see some &#8220;real content&#8221; that showed me some benefits. For example, I under marketing or another topic. Is there something here that I can use and will benefit me.</p>
<p>Don&#8217;t be disappointed though. I found this exercise extremely valuable. I stayed on the site about 5 minutes, but in reality, most visitors would have clicked off in less than 20 seconds like they do on my site if they don&#8217;t get what they can do here or what can benefit them.</p>
<p>Small Biz people will probably put up pages but unless there is a person to person event to bring them together, I am not so sure how far it will go. Maybe it is too early to tell.</p>
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