Google’s share of search has grown from 61.8 % in March 2006 to 65.1% in November 2007. Those are the numbers from Hitwise, as reported in today’s New York Times. That makes Google’s share three times as large as Yahoo’s and nine times Microsoft’s.Bottom line: for search, Google is where it’s at.
Read Full Post | Make a Comment ( None so far )Now that I’m testing one ad against another with carefully selected keywords in the titles, I’m asking myself — how long do I wait? When do I know if one ad is really better than another? Here’s what I’ve picked up from message board comments on the topic.
1. The length of time [...]
Adwords can not only snag customers for your business, but it can also help you rethink your marketing. I recently reviewed click-through rates (CTRs) with a client selling presentation and writing training at Twain Associates. After sorting this month’s results by CTRs, I pointed to “venture capital presentations” and “persuasive writing.” Good keywords for you, [...]
Read Full Post | Make a Comment ( None so far )Multi-media tutorials in the Adwords Learning Center are a tool that few stumble upon. After you log in, click the Help link in the far upper right corner of the screen. Then look for the green “Multimedia Lessons” tab. Under it, you’ll find numerous 3 to 7 minute online videos on [...]
Read Full Post | Make a Comment ( None so far )Got an email from Adwords this morning explaining the difference between reporting for Adwords and Analytics (you are running the free Analytics, aren’t you?) and thought I’d share it.
Different terminology: “Google AdWords tracks clicks, while Google Analytics tracks visits.” Analytics knows that the person who just hit the back button and then clicks on [...]
Read Full Post | Make a Comment ( None so far )If you don’t have the right keywords or if your ads don’t lead to clicks, these mistakes are costing you. Not money, but reduced placement. This is because Google incorporates an experience rating into its calculations about when and how often to show your ads.
Signs of Trouble. Google want ads with good click-through rates (CTR), [...]
Read Full Post | Make a Comment ( None so far )Among the small business owners I counsel at SCORE, many have dipped their toes into online marketing. What types of business does it work best for, I ask myself? The answer is obvious and not so obvious.
1. Businesses selling things that people buy frequently on the internet. My clients selling military loans and electronics get [...]
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Peg Corwin