Blogging

All About Blogging for Small Biz: Presentation Turned Post

Posted on April 26, 2008.

I’ve only been blogging for nine months. Nevertheless, I find myself giving a crash course in small biz blogging to peers. This is a summary with links for those who missed it, and for anyone else who might be interested. Even if you aren’t thinking of starting a blog, you can learn below how [...]

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Tip-Toeing Into Technorati: Getting Hitched to the Blogosphere

Posted on April 20, 2008.

This morning I decide to try Technorati. Sure, I’ve known it is there, and it sends traffic to my blogs. But I hadn’t explored it.
Technorati tracks blogs. Lots of blogs. In fact, “112.8 million blogs and over 250 million pieces of tagged social media.” In the website’s own words:
“Technorati is the [...]

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Organizing Alltop: Making Sense of Its Small Business Blogs and News Links

Posted on April 14, 2008.

Alltop.com has great links to small business blogs and publications. The site continually updates the five most recent stories and posts for all of these links. Think of it as Google News for small business.
Alltop claims their objective is to help you “explore your passions by collecting stories from ‘all the top’ sites [...]

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Spreading the Word: Getting Visibility for Blog Posts

Posted on February 27, 2008.

Just discovered Blogburst. It’s an “opt-in aggregation and syndication service that brings high-quality, topical blogs together with high-traffic web sites.” What’s in it for Blogburst and media sites: Free content and revenue.
What’s in it for bloggers? Visibility from distribution of posts on sites owned by Reuters, Gannett, USA [...]

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Crawling the Blogosphere for Small Biz Blogging

Posted on February 24, 2008.

Blogs are the latest way to stay up-to-date on trends, get advice from pros and keep an eye on the competition. (We’ve already covered which small biz owners should use blog. See Blogging for Business.) So which are most helpful to a small business in Chicago? Here are my nominations:
STARTUP NATION [...]

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Reading Blogs with Google Reader

Posted on January 28, 2008.

Hopping from blog to blog to keep current is, as we used to day in the 60’s, a drag. I’d been hearing about Google’s Reader and decided to go for a test drive. I’m already hooked. If you’re trying to keep up with this fast-changing internet world, you’ll want [...]

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Starfish Marketing

Posted on January 20, 2008.

“Make your website the belly of the beast” says Robert Scoble in the latest issue of Fast Company. Use a starfish approach to marketing it, with many leg radiating out to bring in the customers. Those legs are blogs, video, photos, text messaging, social networking, and tracking through alerts running on the [...]

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Blogging for Business

Posted on December 29, 2007.

The Link: Blogging as a Low-Cost, High Return Marketing Tool
Types of businesses it works best for: consultants, industries with a steep learning curve (i.e. wine), products/services associated with lifestyle (camping gear, pet products), or social missions (donating percentage of revenues to charity.) But it’s expected in the technology sector. NOT [...]

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