Everybody talks about Facebook’s sales and marketing potential, but how do people use it to promote their small businesses? To find out, I posted a query on LinkedIn. My overall impression is: more selling through networking and widgets like IPromote, less selling through its Social Ads and classified listings.
Excluding people [...]
Read Full Post | Make a Comment ( 1 so far )I’m humbled to find so many good posts out there on Facebook for business. Here’s my latest roundup:
DoshDosh. Facebook Marketing: Articles and Resources. July 2007.
Web Strategy by Jeremiah. For Success, Facebook Marketing Requires Risk Tolerance (March 3, 200 and many other posts under his “Facebook Strategy” category.
Small Biz Trends. [...]
“Make your website the belly of the beast” says Robert Scoble in the latest issue of Fast Company. Use a starfish approach to marketing it, with many leg radiating out to bring in the customers. Those legs are blogs, video, photos, text messaging, social networking, and tracking through alerts running on the [...]
Read Full Post | Make a Comment ( None so far ) There’s gold in them there Facebook apps. And a class at Stanford is learning to mine it.
According to a recent WSJ article, students in “Creating Engaging Web Applications Using Metrics and Learning on Facebook” are focusing on simple software programs for Facebook users that are catchy and viral, because those can bring in [...]
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Peg Corwin