Once launched, how much might a niche social networking site earn from advertisers? The purpose of this post is to give those developing financial forecasts and business plans for niche social networks some basis for projecting revenues.
Since it takes lots of eyeballs to sell ads for flat fees, the prevalent advertising model for new [...]
I whip up a social network for my own SCORE Chicago community using Ning, to practice what I am preaching. Now I find myself trying to sharply define and communicate its value to potential users and my organization.
The purposes of the SCORE Chicago Community site, which has not yet been approved by SCORE Chicago, [...]
You can work with a developer to build a social network from scratch, or you can have a developer modify existing platforms, or you can start a simple network all by yourself.
Too often we SCORE Counselors see clients who are locked into inappropriate agreements with inexperienced developers. Clients were promised an inexpensive site, based [...]
What are possible business models for social networking websites? How does the entrepreneur create revenue streams, or monetize the community? I’m no expert, but I’ve rounded up links to alternatives from pros and others. I’ve briefly listed the main revenue sources or summarized content of the links.
As a SCORE volunteer [...]
So you want to start a social networking website for your niche? You need more than an online form — you want to build a brand and revenue stream you can sell. You’ve done an informal survey of your friends and they can’t wait to join.
It sounds so simple, but what’s involved? How [...]
Just discovered and joined the Small Business Online Community, underwritten by the Bank of America. This is social networking for small biz. Among the many communities I have looked at, this may be THE ONE where owners can really share and learn.
Here’s the goal of the site: “The Small Business Online [...]
Linkedin amazed me this week. I’ve been a relatively inactive member of this professional networking website. I take my time linking to past business associates, friends, clients and SCORE Chicago counselors. (SCORE is a nonprofit where volunteers help people start and grow companies.)
So just as an afterthought on my last visit, I [...]
While the big guys like Microsoft and Yahoo argue, ad revenues are part of the buyout valuations. And today’s WSJ says (Social Sites don’t Deliver Big Ad Gains) ad revenues from social networking sites are disappointing. One problem is that social networking content is largely uncontrolled, and advertisers are leery of showing [...]
Read Full Post | Make a Comment ( None so far )“Make your website the belly of the beast” says Robert Scoble in the latest issue of Fast Company. Use a starfish approach to marketing it, with many leg radiating out to bring in the customers. Those legs are blogs, video, photos, text messaging, social networking, and tracking through alerts running on the [...]
Read Full Post | Make a Comment ( None so far )I took Christmas afternoon and set up both myself and SCORE Chicago on Facebook, to learn how businesses might use it for marketing their services. I learned that businesses used to be set up a groups, and now have specially formatted pages.
I located and joined some groups of entrepreneurs (Chicago Entrepreneurs and Arts Entrepreneurship [...]
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Peg Corwin