Facebook for Business Marketing: This Week’s Posts and Good Links

Posted on February 15, 2011. Filed under: Facebook for business |

Here’s a quick summary of this week’s posts on Using Facebook for Business Marketing.We also include top links to improve your Facebook business page.  Be sure the check them this week because we’ve found three good ones to explain Facebook’s redesigned business page profiles.

Facebook Business Marketing Wrap-Up

Announce New Employees in a Status Update for Your Facebook Business Page
When someone joins your company, they deserve an official welcome in person and on your Facebook business page. Click here for examples of how to announce new employees in a status update for your Facebook business page.

Facebook Marketing Campaign Examples — Food Brands
By looking at the Facebook marketing campaigns of large brands, a small business owner or entrepreneur can better understand how they use Facebook business pages to build awareness and promote. Click here for food brand Facebook marketing campaign examples.

What’s the Bait in Facebook Marketing Campaigns Run by Big Brands?Facebook marketing campaigns need an incentive. What kinds of bait are the big brands dangling in front of Fans, and which of these might a small businesses copy? Click here for the “bait” in Facebook marketing campaigns run by big brands.

Create a Sales Tab on Your Facebook Business Page
If you have something to sell, why not add a sales Tab to your Facebook business page? Click here for how to create a Sales Tab on your Facebook business page.

eCommerce Tab on HauteLook’s Fashionable Facebook Business Page
Sell right on your Facebook business page?  That’s what HauteLook is doing with its On Sale Now Tab. Click here for an inside look at the eCommerce Tab on HauteLook’s fashionable Facebook business page.

Segmenting Fans of a Facebook Business Page To Encourage Their Engagement
Those Facebook Fans who Like and are active on your Facebook business page aren’t all the same. Click here for how to segment Fans of a Facebook business page to encourage their engagement.

This Week’s Top Links on Facebook Business Marketing

Facebook business pages have a new look, and we point you to good discussions of those changes.  No need for us to reinvent the wheel when these pros are doing the screenshots and testing new features.

Facebook Pages Upgrade to Business Class
Duct Tape Marketing explains redesigned business profiles.  Big change — if you are logged in as a page administrator, you can comment as yourself or as your page on your own and others pages and profiles.  See further discussion of revised layouts and alternatives to custom coding with Facebook Markup Language.

Big Changes to Facebook Fan Pages
Ignite Social Media explains changes to photos, navigation, wall filters, admin view and settings.

Post on Your Facebook Page as You, and More
From Flyte Web Marketing for Small Business, here are good screenshots about the new posting options.

View the Feb 5, 2011 Facebook for Business Marketing Wrap-Up



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