Good Facebook Business Links This Week

Posted on March 2, 2011. Filed under: Facebook for business |

a Like graphic for your Facebook business page

There were so many good Using Facebook for Business Marketing links this week, I felt they deserved their own post.

Getting Creative With The New Facebook Page Image Ribbon When clicked, Facebook page images from the ribbon now expand into an Ajax photo viewer, complete with image description.  Smart marketers are using that copy for calls to action and special offers.  See examples in this post.

4 Reasons Your Brand Should Avoid Facebook Four excellent reasons NOT to use Facebook:  you don’t have resources, your audience isn’t there, Facebook doesn’t align with you business goals, you can’t keep up with it.

3 Facebook Commerce Success Stories “It’s easy to get started with applications like Storefront Social or Payvment, and there’s a chance that your existing e-commerce software offers a Facebook storefront at no extra charge.”  Examples are BabyandMeGifts, LiveScribe and Ellitude.

Page Redesign Marketing 2011: Marketing Strategies and Best Practices A detailed post, with “strategies for how you can use the new features to convince new visitors to Like your Page, drive traffic to affiliated Pages, highlight or silence user opinions, moderate your Page’s wall to give a good impression of your brand and promote high quality conversation, draw traffic from other Pages by posting and commenting as your Page, and engage fans and visitors with iframe Page tab applications.”

Facebook Almost Leads Online Marketing Plans “Marketers prioritize their own websites for online promotions, but Facebook comes in close second, according to a Society of Digital Agencies and AnswerLab survey of more than 600 people in the industry.”  See infographic.

How to Use Facebook’s News Feed Filters Feeds “default to showing content from people and pages you interact with most, until you adjust the settings.”

Make Your Facebook Fan Page a Party “We invite and welcome… We interact and respond…We ask questions and share… We say it with photos…We play games… We run competitions.”

What Marketers Need to Know About Facebook’s Switch to IFrames Detailed recommendations for managing the switch from Tabs and FBML to iFrames for custom tabs.

Easily Create a Facebook Like SMS Graphics Links to a “freebie from Blue Sky Factory to create a groovy Facebook Like SMS graphic that you can use online or print for your local business (window decal, printed materials, etc).”  (See graphic at top of post.)

Essential Guide to Facebook Page Changes Clear descriptions of changes, complete with screenshots to explain them, by a Facebook marketing pro.

Facebook Announces More Ways To Publish to Users Who Click the Like Button Describes “three ways admins can publish to their Like buttons, including through the new ‘Use Facebook as Page’ feature.”


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