Facebook for Business Marketing: Great Links This Week
I’m constantly in search of good links to share with you on Facebook for Business Marketing. Below are my picks this week.
Hot Links on Facebook for Business Marketing
CMO’s Guide to the Social Media Landscape PDF This is a GREAT table. It rates the social media sites of Facebook, Twitter, Flickr, Linkedin, YouTube, Digg, Stumbleupon, and Reddit on 4 criteria: customer communication, brand exposure, traffic to your site and SEO. Facebook gets a GOOD on customer communication and brand exposure, and OK on traffic and a BAD on SEO.
Insto.re Lets Local Businesses Offer Instant Rewards for Facebook Likes “Momentus Media has released a new tool called Insto.re that allows brick and mortar businesses to offer customers an in-store reward for Liking their Facebook Page via mobile phone….Insto.re is a free, fast, simple but powerful way for local businesses to increase their Facebook fan count and collect email addresses.”
Mastering the Art of Facebook Likes Analysis of 3 months of data on Facebook and Twitter article reactions, including more than 40 million “likes” to 100,000+ articles. Click to see what they learned.
Three Ways Facebook’s Redesign Should Be Changing Your Marketing Strategies Discusses strategy implications of these topics: 1. Brand pages can now communicate and interact with one another. 2. Tabs are less prominent, but marketers can now use them far more effectively. 3. Your page can now interact as a brand or as an individual.
Facebook Insights Gets Real-Time Analytics “Facebook has released extensive updates to its Insights tool, which provides publishers who use Facebook plugins with analytics on how content is performing.”
Why Fans Stop Liking and Following You on Facebook and Twitter See graphic above, courtesy of ExactTarget, with 10 reasons people stop following brands on Facebook.
How To Be Liked SMX West speakers give their opinions on how to be Liked on Facebook:
- Greg Finn recommends targeting off-page Fans, as well as creating and promoting Fan-only content.
- Ty Downing got the most Likes ever in 24 hours. See two case studies.
- John YI says “We are not the menu, but the discovery channel. We are leveraging the value of not only the Fans, but the friends of Fans. The optimization is not just on the bidding and the pricing of the paid ads, but the shares themselves – the language, the offer.”
Facebook Marketing for Business Facebook and SEO marketing services, with pricing, for whose who wonder what consultants cost.
Warner Tests Renting Films on Facebook for Web Cash Will Facebook credits replace the US dollar? Will all businesses on Facebook eventually sell products and services with Facebook credits? Warner is on the vanguard. More details here.
7 Tools for Managing Your Facebook Fans These tools to help with Facebook for business marketing are: Assistly, Buddy Media, Faceconnector, Get Satisfaction, Hearsay, Parature, SpigitEngage For Facebook.