Facebook for Business Marketing: Wrap Up and Good Links 4-23-11
Here’s what’s hot this week on Facebook business marketing, both on our blog and from around the web.
Recent Facebook for Business Marketing Posts
Linkedin Tab on Your Facebook Business Page
Learn which businesses might want to add a Linkedin Tab to their Facebook business page, and how to do it, for free.
Announce Specials, Coupons and Deals on Your Facebook Business Page
Discover several ways to offer specials, coupons and deals on your page, and tools to make it easier to do.
Good Facebook Marketing Links from Around the Web
Are Consumers Interested in Finding Deals on Social Sites? Mashable
“Many web users like heading to Facebook for discounts, but some research suggests emails may be preferred—and more effective.”
5 Ways Facebook is Changing Search Marketing, Imediaconnection
- “Social media is destined to make search results more relevant as personal interests and recommendations from friends are factored into algorithms
- “Bing’s relationship with Facebook could be a key differentiator for Microsoft and affect budget allocation against search engines
- “It’s a new way of life for digital marketers as the worlds of search, display, and social combine.”
How to Succeed at Facebook Page Marketing, AllFacebook
To get more interaction, they recommend questions, contests, interesting content, and formulas. Check that last one out.
Facebook + Twitter’s Influence on Google’s Search Engine Ranking, SEOMoz
Facebook is more influential that Twitter in rankings? See their data discoveries.
Featured Facebook Campaigns, InsideFacebook
Virgin America, Seattle’s Best Coffee, DreamWorks, Toyota
How to Measure Facebook Page Engagement, AllFacebook
Monitor active users, daily story feedback, top stories, and Like acquisition channels.
Free Facebook Stores Launch by Bijness, AllFacebook
“In essence, Bijness.in is an affiliate sales program designed for Facebook: store owners are given a subdomain of the main store, LeLoot.com. The storefront simply redirects sales to the affiliate’s subdomain of LeLoot.com.”
5 Golden Facebook Engagement Metrics, AllFacebook
Five ways to engage Fans are: provide rich content, leverage web and other assets, offer fans-only access, keep it fresh, and run contests, have winners.
10 Measures of Social Media ROI for Your Brand, SocialTimes
“It’s essential that companies clarify success metrics before launching their social media marketing and advertising initiatives.” See their 10 solid measures.
Danger of Buying Social Media Fans, Socialmedia.biz
Learn the “Top Varieties of Facebook Flim Flam,” and alternatives to it that build Fans.
Audi Has the Most Engaged Fans on Facebook, Mashable
One finding: the “shelf-life of a status update seems to be about a day. Within the first seven hours, a Facebook post gets about 80% of all the Likes it’s going to get. By 22 hours, it’s gotten 95% of all its Likes.”
Bergdort Goodman Invites Consumers to Design Fendi Bag on Facebook, Mashable
“Fendi Frenzy: The Color Challenge invites consumers to choose the colors of the upper and lower halves, as well as the handle and ID tags, of the colorblock tote from a predetermined palette.”